Welcome to the magic!!! Welcome to our magic world of water sports in Ireland. Our mission is to share with you our passion, what makes us excited, what gets us going every day, much more than just a sport, culture or lifestyle. When you enter Pure Magic, your Life will change! Whatever your needs, from taking lessons in kite to stand up paddle boarding, from total beginner to most advanced rider, from buying the latest gear to organizing an afternoons activity with your mates, we’re here to answer all your questions and give you an unforgettable and unique experience...what we call the Pure Magic.